2. Collection, Use, and Sharing of Data
2.1 Browser and device information
SafeRent collects information from visitors of the Website, including the domain names, IP and MAC addresses, browser types, and unique device identifiers of such visitors. This information includes the number of visits, average time spent on the Website, pages viewed and similar information. This information may also include usage information about the page-by-page paths you take as you browse through the Website. SafeRent uses this information to measure the use of the Website and to develop ideas to improve the content of the Website. For more information regarding SafeRent’s use of this information, please see the sections on “Cookies and Other Tracking Technologies” and “Analytics” below. We may combine such information with information provided by you.
2.2 Personal information provided by you
There are times, however, when we may need additional information from you, including personal information that may be used to identify you. This information includes items such as your name, address, telephone number, and email address. The information we collect is typically used by us to respond to your inquiry, process an order or allow you to access specific account/profile information.
2.3 Information from third parties
2.4 How do we use your information?
2.5 Retention of information
We may store your information for as long as it is required for our business purposes, including the period after which any customer relationship has ceased.
2.6 Sharing of information
We will only share your information with third parties in accordance with applicable law.
We may share with third-parties information that is not associated with your name or identity, such as Website usage information, non-personally identifiable demographic information, and aggregate user statistics in accordance with applicable law.
We may share your personal information with non-affiliated third-parties as necessary for us to provide the product or service you or your lender/service provider have requested of us, as permitted by law, with third party service providers so that they may perform certain services for us, or as otherwise specified herein. Such disclosures may include situations in which we are required to respond to subpoenas or other legal process, or are responding to the request of governmental authorities conducting an investigation.
We may also provide all of the types of non-public personal information listed above to one or more of our affiliated companies in connection with our services and other business purposes.
It is possible that SafeRent, its subsidiaries, affiliates, joint venture companies, or any combination of them, could merge with or be acquired by another legal entity. In such event, or in the event of any other proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of SafeRent or of any of the business or assets or shares of SafeRent or a subsidiary or division thereof, SafeRent may share your information with third-parties.
Furthermore, and subject to your consent where required by law, we may also provide all the information we collect, as described above, to companies that perform marketing services on our behalf, on behalf of our affiliated companies or to other financial institutions with which we or our affiliated companies have joint marketing agreements. In some circumstances, we will request your consent to share your information with nonaffiliated third parties, such as lenders, realtors, and insurers, so that they may offer you products and services that may be of interest to you.
3. Cookies and Other Tracking Technologies
The Website uses “cookie” technology to measure Website activity and to collect information such as browser type, time spent on the Website, pages visited and other information about your visit to the Website. Cookies are also used to prefill information previously entered into forms and to customize information to your personal tastes. A cookie is an element of data that an Internet site can send to your browser. Cookies are stored on your computer. We may share information about you that we collect through a cookie with third-parties who help us analyze Website data, in accordance with the law.
On our Website we use the following types of cookies:
(a) Strictly necessary cookies – These cookies are essential to enable the user to navigate around the Website securely and to provide the user with services they have specifically requested.
(b) Functionality cookies – These cookies enhance the functionality of the Website by storing user preferences. For instance, they can remember your name and location, if you provide this information and the types of content you are interested in.
(c) Performance cookies – These cookies improve the performance of the Website. For instance, they help pages load quicker.
(d) Analytics cookies – We may use third party analytics services such as Google Analytics and others. Your IP address and other information will be collected by automated means to report on your use of the services. For more information about how Google Analytics uses your information please click here.
We may also include small graphic images called web beacons, also known as “Internet tags” or “clear gifs,” in our web pages and email messages. We may use web beacons or similar technologies for a number of purposes, including, without limitation, to count the number of visitors to the Website, to monitor how users navigate the Website, and to count how many emails that we sent were actually opened or how many particular articles or links were actually viewed.
We may also use embedded scripts on the Website. An embedded script is programming code that is designed to collect information about your interactions with the Website. It is temporarily downloaded onto your computer from our web server or a third party with whom we work, is active only while you are connected to the Website, and is deleted or deactivated thereafter.
We use Google Analytics Advertising Features with Google Signals, which includes Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interests Reporting to advertise online. Google Signals provides insight into cross-device user journeys and allows us to remarket to signed-in Google users across devices. Websites and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to a website.
If you would like us to stop sending you marketing communications you may email SafeRent at the address below.
5.1 Opt-out Contacts
SafeRent Solutions, LLC
Email: [email protected]
If you, or another user of your device, wish to withdraw your cookies consent at any time, you have the ability to accept or decline cookies by modifying your browser setting. You may also go to www.allaboutcookies.org or www.youronlinechoices.eu if you are in Europe, or to www.aboutads.info/choices if you are anywhere else for instructions on how to disable cookies. You may opt-out from Google Analytics here or by downloading the Google Analytics opt-out browser add-on, available at: https://tools.google.com/dlpage/gaoptout. In some instances, when you opt-out, a new cookie (Opt-Out-Cookie) is placed in your web browser. This tells the third party provider to cease data collection from your browser and prevents advertisements from being delivered to you.
6. Social Features
7. Website Security
We maintain appropriate physical, electronic, and procedural safeguards to protect your personal information. We provide information to our subsidiaries, affiliated companies, and other businesses or persons for the purposes of processing such information on our behalf, some or all of which may store your information on servers located outside of the United States.
8. California Privacy Rights
When California customers provide personal information to a business, they have the right to request certain disclosures if that business shares personal information with third parties for the third parties’ direct marketing purposes. Once per calendar year the customer may request that the business provide a list of companies with which it shares personal information for those companies’ direct marketing purposes, and a list of the categories of personal information that the business shares. SafeRent does not sell products or services directly to individual California consumers.
For information regarding SafeRent’s obligations under the California Consumer Privacy Act (CCPA), please click here.
9. Children’s Online Privacy
Our Site is not intended for children under the age of 16. We do not intentionally or knowingly collect personally-identifiable information from children under the age of 16 and we request that individuals under the age of 16 do not submit any personal information on the Website. If we learn that we have received identifying information from a user under the age of 16, we will delete this information.
10. Third Party Websites
There may be hyperlinks on the Website to other websites or locations that are operated and controlled by third parties (“Third Party Websites“). These Third-Party Websites may solicit personal information from you. We make no representations regarding the policies or business practices of such Third Party Websites and encourage you to familiarize yourself with their privacy policies before providing them with your personal information.
11. Changes to this Statement
12. Contacting Us
SafeRent Solutions, LLC
Attn: Legal Department
3001 Hackberry Road
Irving, TX 75063
Email: [email protected]